The U.S. government prepared an antitrust lawsuit against the Google search engine, accusing the company of destroying competition to protect the monopoly. The move comes after a 14-month investigation by the U.S. Department of Justice.
|Google antitrust lawsuit.|
The Doj wants to see if Google is distorting search results to favor its products and block access to competition.
Antitrust lawsuit against Google
This is significant because Google controls 90% of the online search segment in the United States. Goole also has an enviable turnover of $100 billion.
The U.S. is not the only one concerned. Still, they have not taken action against the company since the first investigations in 2013.
Previously, European competition authorities had fined Google billions of dollars for violating antitrust laws.
Last week, officials met with Google representatives to discuss allegations of search distortion against competition and Google and other partners' provision as standard for users.
Small search engine competitors can't compete with Google's deep pockets and outperform Google for value rankings like Apple's Browser, said Gabriel Weinberg, CEO of DuckDuckGo.
In a recent statement, a DuckDuckGo spokesman said the company is pleased that the DoJ will finally address the elephant in the room. The obvious, overwhelming, and anti-competitive Google's dominant position in search.
This case has the potential to become the most significant antitrust case against a technology company in over 20 years. The last big DOJ case was against Microsoft in 1998.
|The Doj Google case.|
U.S. antitrust lawyers are preparing a lawsuit against Google.
According to news reports, the lawsuit against Google could focus on its dominance in web advertising, which would allegedly squeeze the advertising revenue available to publishers.
The lawsuit should also address whether Google's collection and control of user data on so many applications and devices.
Also, data from the millions of websites connected to Google's advertising networks - gives the company an advantage in other markets.
Suppose Google can be held responsible for exercising its monopoly power. Even if unsuccessful, it can help the courts and possibly Congress adopt antitrust law to the digital age.
Asking Google to allow its competitors to produce compatible products would go to the heart of the problem of Google's monopoly and could provide a simpler solution.
In the case of Google, this could mean ordering Google not to interfere with products that block ads distributed by Google and tracking.
The upcoming lawsuit against Google is an excellent opportunity to address Big Tech's monopoly power problems.